Grassroots American Football hits Facebook Watch

  The Why

The American 7s Football League is the breakout online sensation of no-pads football. When Jeff partnered with this elite grassroots level sports league, the goal was to bring broadcast sports to the organization.

At the time, Facebook Watch was all the rage. The new home for high performance streaming and live content. JeffInHighDef was and still is a major fan on the game, and wanted to help forward their mission.

 Creative Design and Production

A7FLNation is a combination of live video and pre-produced content, produced on the famous green screen with custom designed 3D virtual sets. Live interview segments, highlights and commentary were produced in real time with sports identity graphic layers.

Jeff crafted the show from start to finish, writing the stories and interviews.
And creating the full look and design of an expensive national network sports show for far less.

 Realized Value

Airing on Facebook Watch (invitation only), the show garnered wide acclaim, boosting the league's image with over 30K views. It has also helped in legitimizing the A7FL as a true player in the evolving game of gridiron action.

The league went on to say:

"The A7FL partnered with Jeff in 2017 to bring a broadcast TV touch to our growing football league. With his excellent work on A7FL Nation and his media consulting, we continue to skyrocket online.

A huge hit!"